Fractional CMO – Unlock Executive-Level Marketing Expertise Without the Full-Time Commitment
Executive-level strategic guidance — without the overhead.
When your business needs strategic direction, marketing leadership, and executional alignment — but you're not ready to hire a full-time CMO — STRATL offers an alternative: embedded strategy at the highest level.
Our Fractional CMO program places a senior strategic advisor inside your team, bringing clarity, structure, and momentum across all marketing layers. From positioning to growth channels, from brand coherence to execution roadmaps — we act as your on-demand C-level partner, embedded for impact.
Why Embedded Strategy?
Most growing companies hit a point where execution outpaces vision. Teams need guidance. Priorities blur. Brand, marketing, and business strategy begin to drift apart.You don’t need another agency.
You don’t need a freelancer.
You need someone who thinks like a founder — and acts like a CMO.
We sit inside your team — part-time, high-level, highly focused — to bring structure to your growth.
What We Do
Strategic Alignment
Align business goals with brand, marketing, and customer initiatives.Positioning & Messaging
Architecture
Clarify your value proposition, brand voice, and market differentiation.Team Structuring &
Guidance
Advise on internal capabilities, hiring plans, and agency management.Growth Strategy
Design
Identify scalable channels and build a performance-focused marketing framework.Budget
Allocation & KPI Oversight
Define what matters. Set targets. Track impact.
Crisis Navigation & Repositioning
Step in during pivots, launches, or moments of uncertainty.
How It Works
Deep-dive Diagnostic
We begin with a strategic audit of your current brand, marketing, and internal resources.
Roadmap Creation
We build a 3-to-6-month plan outlining clear strategic priorities and success metrics.
Embedded Execution
We join your leadership rhythm — from C-level meetings to marketing stand-ups — acting as your part-time CMO or advisor.
Transition or Ongoing Support
We either help hire your full-time team or continue on a fractional basis, adapting to your evolving needs.
Is this for you?
Our Embedded Strategy / Fractional CMO program is built for:
- Founders overwhelmed by growth and lacking strategic marketing direction
- CMOs who need a senior sparring partner or interim support
- Investors or boards looking for short-term leadership during repositioning
- Companies launching into new markets without local leadership
- Businesses at a crossroads: scale, pivot, or consolidate
You’ll leave with:
- A clear strategic direction
- A roadmap that aligns leadership, brand, and marketingMore focus, better decisions, stronger execution
- A structure that can scale
- Confidence in what to do next — and why
Availability
We take on a limited number of Fractional Strategy Partnerships per quarter — to stay embedded, focused, and high-touch.
📩 Start with a Strategic Audit or request a short alignment call to assess fit.
